Shifting from traditional to online sales. Europe wide

Growth Marketing

OMRON

March 20, 2018

ktc America ktc Europa

Growth Hacking Proposition Design

The Challenge

A Europe-wide digital first launch of a new home health device for customers that want to own their health. Digitally transform the onboarding, nurturing and sales cycle.
#GrowthHacking
#Co-creation
#CustomerInsights
#Influencers
#AgileMarketing
#HealthTech

Our Approach

In Growth Hacking sprints, ktc went further than just a Facebook campaign: via influencers, Amazon reviews, A/B-tests and co-creating clever creatives, the Growth Hacking strategy was fleshed out.

The Result

The strategy sparked online sales more than expected and is now rolled out in priority countries in Europe.