Meet the team
Entrepreneurs and specialists from both corporate environments and startups. A new type of consultant that stands by your side. Not only with ideas, but with real execution. An international team with smart people, but above all hard workers.
Innovation strategy Customer insight Experience design Growth hacking Digital marketing Proposition design Technology understanding Data specialists
Joost van de Velde
Founder and CEO
I help corporates innovate: new products, services, business models and marketing campaigns. Philosophy: first nail scale it, then scale it. Bottom up experiment fueled strategizing instead of ivory towers with ideas that only work in slick presentations. Believer of Lean Startup and Design Thinking. Fundamental knowledge of new business concepts, technology and modern customer behavior and expectations. Over 10 years of experience in international corporates and startups. Practical and pragmatic.
Guido van Glabbeek
I started as a digital project manager for clients like Suzuki, Roche, Pfizer and HDI, supervising all types of digital projects. Within ktc I built the SEO and Paid (Digital) Media areas from the ground up, focussing on Search and Social Ads. I also further developed the business intelligence area, adding to our analytics & data visualization capabilities and fueling business insights for ktc and our clients.
Senior Product Manager
Within ktc I help Corporates innovate with Startup inspired advice & execution to launch future businesses and accelerate growth, together. I strongly believe in Lean Startup , Design Thinking , Growth Hacking and CX . My expertise consists of Innovation Consulting, Customer Experience Consulting , Growth Hacking , Account Managing and Project Managing.